Bestselling fantasy author Eric R. Asher will
offer tips on using third-party tools and Facebook ads to rapidly grow your
reader base at the St. Louis Writers Guild workshop from 10 a.m. to noon, June 4, at
Kirkwood Community Center, 111 S. Geyer Rd, Kirkwood, Mo. Free to Guild
members; $5 for nonmembers.
“A solid marketing strategy is
important whether you're traditionally published or self-published,” he said. “While
established strategies like blog tours and release parties can still be
effective, authors need scalable, long-term campaigns to help keep their
readers engaged.”
Eric will discuss:
1. Why newsletters are one of the most reliable marketing tools.
2. How to bring more subscribers onto your lists.
3. Why Facebook ads are more powerful than ever, and how anyone can
benefit from them.
4. Landing pages, and why you need them.
5. His three favorite list-building courses and companies.
6. Effective sites for promoting discounted ebooks.
We will also review the upcoming
St. Louis book convention, Penned Con.
Eric is the author of the Vesik
urban fantasy series and the Young Adult steampunk series, Steamborn. He is a
former bookseller, cellist, and comic seller currently living in Saint Louis,
Missouri. A lifelong enthusiast of books, music, toys, and games, he discovered
a love for the written word after being dragged to the library by his parents
at a young age. When he is not writing, you can usually find him reading,
gaming, or buried beneath a small avalanche of Transformers. www.ericrasher.com.
No comments:
Post a Comment