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| twobee, published on 12 October 2011 |
Recently a fellow writer posted a blog about
her experiences on Facebook as an author. It doesn’t matter what conference you
go to or magazine on writing you read, we are all told that we should have a
platform that includes blogs, Facebook, Twitter and other social media oriented
pages. The purpose of which is two fold: to sell our products and to connect
with our readers. But do we really connect with them? Do we really want to open
up who we are with them?
There is no treasure map with X marking the
spot to tell us exactly what we need to do and not to do to connect with our
readers. They get tired of the “buy my book” routine that you see all over
Twitter and Facebook. They really don’t want to read about your politics and
you are likely to attract more trolls than readers that way. Also, your
readership is usually comprised of people from all political parties and walks
of life. Once you post in favor or against a political party or its representative,
you just put at risk losing a huge chunk of your readers. In fact, I had
stopped following one famous author for a long time because every time I turned
around she was posting about politics. Eventually I started following her
again, but that was because she went back to talking about her writing.
What do our readers want to know from our
social media and our blogs? The good news is that while we are all writers, we
are also readers. As in my example above, what did you want when you first
clicked “Like” on someone’s Facebook Page? Sit down and make a list of what you
were hoping to get out of following that author’s page—except writing
techniques. Only we fellow writers are usually looking for that. Now, ask yourself, are you providing this
information—this list of topics—to your readers? Is there anything special
about you and why you do what you do that might be of interest?
I am not going to say that this is easy. I
don’t know about you, but by nature I am an introvert. I find it more comfortable
to discuss writing technique than about why I do what I do. The skill of
opening up about who I am and what I go through is something I am just now
learning to do. It is something I have to do. We’ll see how it goes. Unless I
am willing to fall down, how else can I show who I am and be able to connect to
those whom I want to reach with the stories I write?
What are you doing to reach your readers?
Please visit www.davidalanlucas.com and www.thewriterslens.com. You can also
follow me on twitter @Owlkenpowriter and the Writer’s Lens
@TheWritersLens. You can also find me on
Facebook at www.facebook.com/DavidAlanLucasAuthor.
Also, check out Write Pack Radio at http://www.blogtalkradio.com/writepackradio or
on Facebook at https://www.facebook.com/pages/Write-Pack-Radio/258130144353624 or
on twitter @WritePackRadio. Write Pack Radio brings Pop Culture, Writing, and
Publishing together and throws them into a crucible of humor, clarity, and
passion.
Fiction is the world where the philosopher is
the most free in our society to explore the human condition as he chooses.
