Meet local author of ALIGNED, Maurice Parisien, this Saturday, April 28, from 10 a.m.-noon at:
6 North Café
14438 Clayton Road
Ballwin, MO 63011
Maurice Parisien is a principal with Digital Intersection, an integrated online and offline database marketing services agency located in St. Louis. He is an experienced marketer with 30+ years of consultative and management experience in marketing, sales and communications with both small and large corporations in both for-profit and non-profit organizations. He has worked for, or consulted with, companies across multiple industries from CPG, telecommunications, financial services, healthcare, high-tech and non-profits organizations.
ALIGNED is Mr. Parisien’s first published book.ALIGNED…a story for improving sales & marketing effectiveness.
ALIGNED is the first non-fiction business book to offer a clear, narrative depiction of the value of sales and marketing alignment and the process of how to go about achieving it. Instead of promoting an academic sales and marketing theory, this book engages the reader with a story that presents the practical application of the sales and marketing alignment theory through the lens of two very different marketing services agencies and their prospective clients.
Autographed books will be available for purchase on April 28.
It's available online: http://amzn.to/Aligned-thebook
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